4IR – New careers looming in the 4th Industrial Revolution

From our last post, we spoke some redundant roles in the 4th Industrial Revolution:

  • Data Entry Clerks
  • Accounting, Bookkeeping and Payroll Clerks
  • Administrative and Executive Secretaries
  • Assembly and Factory Workers
  • Client Information and Customer Service Workers*
  • Business Services and Administration Managers
  • Accountants and Auditors
  • Material-Recording and Stock-Keeping Clerks
  • General and Operations Managers*
  • Postal Service Clerks
  • Financial Analysts
  • Cashiers and Ticket Clerks
  • Mechanics and Machinery Repairers
  • Telemarketers
  • Electronics and Telecommunications Installers and Repairers
  • Bank Tellers and Related Clerks
  • Car, Van and Motorcycle Drivers
  • Sales and Purchasing Agents and Brokers
  • Door-To-Door Sales Workers, News and Street Vendors, and Related Workers
  • Statistical, Finance and Insurance Clerks Lawyers
And here is a list of the new roles:

Moving away from its outdated role as sales support, marketing will sit at the epicentre of transformational and strategic change – either as a driver or an enabler of change. Rather than managing robots and analysing data, marketing becomes the strategic centre of the business.


Some roles in marketing, communications and sales have seen their influence decrease. Some of these roles are in the process of re-inventing themselves, others are under threat of extinction: press officers working with print media, direct salesmen, telemarketers, offline market researchers and staff who prepare physical marketing collateral or pitch documents. Nevertheless, the core skills of marketing (creativity, message development and management, market segmentation, intelligence gathering) are more in demand than ever before. They are simply using different formats and different tools.


Future marketing will also play a key role in the internal cohesion within a company or organisation, helping to overcome silos, making key messages coherent and to give that culture a voice. The overarching culture of future marketing must be as a value generator for clients, the wider enterprise, the brand, its causes, the employees and all stakeholders.

An information technology specialist applies technical expertise to the implementation, monitoring, or maintenance of IT systems. Specialists typically focus on a specific computer network, database, or systems administration function. Specialty areas include network analysis, system administration, security and information assurance, IT audit, database administration, web administration, and more.


Education requirements vary depending on the IT specialty. While some IT specialists work their way up with professional certifications, most experts begin their careers with an information technology degree at the associate or bachelor level. IT certifications are useful for building specialist expertise and staying up to date on the latest advances in a specific area of information technology.

Organizational development specialists are tasked with continuously making organizational improvements across all departments in their company by evaluating and identifying opportunities to increase efficiency and effectiveness. Not only do they plan, coach, and consult with individuals and teams to solve organizational challenges, they also design and implement training and performance programs. Collaboration and communication with staff and management is also a key part of the job. Organizational development specialists generally work full time during regular business hours.


Based on our review of job ads, some of these tasks are: Research and Analyze Data, Create and Conduct Surveys, Track and Report Progress and Design and Implement Training Materials. Employers also seek applicants with these abilities: Organization skills, Analytical thinking, Problem-solving skills, Attention to detail, Interpersonal skills and Collaboration

Computer systems analysts study an organization’s current computer systems and procedures and design information systems solutions to help the organization operate more efficiently and effectively. They bring business and information technology (IT) together by understanding the needs and limitations of both.



  • Consult with managers to determine the role of IT systems in an organization
  • Research emerging technologies to decide if installing them can increase the organization’s efficiency and effectiveness
  • Prepare an analysis of costs and benefits so that management can decide if IT systems and computing infrastructure upgrades are financially worthwhile
  • Devise ways to add new functionality to existing computer systems
  • Design and implement new systems by choosing and configuring hardware and software
  • Oversee the installation and configuration of new systems to customize them for the organization
  • Conduct testing to ensure that the systems work as expected
  • Train the systems’ end users and write instruction manuals
  • Computer systems analysts use a variety of techniques such as data modelling to design computer systems. Data modelling allows analysts to view the processes and data flows even before programs have been written.

In the IT industry, technology services are delivered according to business or enterprise requirements. Services range from basic Internet connectivity to enterprise application (EA) software. Technology service providers include Internet service providers (ISP), application service providers (ASP), cloud providers and developers.
o Technology services include:

  • Software development, integration and maintenance
  • Hardware
  • Networking integration, management and maintenance
  • Information security (IS)
  • IT management consultants
  • Mobile services
  • Web applications


You will lead, consult, and provide technology guidance for the development of cost effective and sustainable process automation cybersecurity solutions to realize the objectives of these technical programs, with the understanding of the unique requirements of manufacturing systems relative to cyber security. This will require working independently with R&D, Manufacturing Technical personnel, project leaders, and other technology consultants and functional specialists to identify value capture opportunities and execute programs, so that business needs are met and advanced through the introduction and application of the appropriate process systems engineering, and process automation technology. Another part of this role is to develop and coach members of process automation community to increase resource effectiveness and productivity.

Innovation Professionals
  • Do, think, create, strategize. If you work in innovation, you literally do it all. Innovation within business essentially means generating new ideas for products and services. You come up with products, services, processes, and strategies that help companies move into the future. And that could mean anything from creating a new beverage for a soft drink company to enhancing a bank’s digital services to developing a pioneering hotel concept.
  •  Innovation can also mean changing your business model or adapting existing products and services to deliver better quality for your customers. Innovation means evolving and thinking of creative solutions, so that your business can remain competitive and sustain business growth. It’s vital that a business innovates to maintain a healthy future.

Robotics engineers design, develop, build, and program robots and robotic devices, including peripheral equipment and computer software used to control robots. Robotics technicians assist robotics engineers in a wide variety of tasks relating to the design, development, production, testing, operation, repair, and maintenance of robots and robotic devices.

A robotics engineer is a behind-the-scenes designer, who is responsible for creating robots and robotic systems that are able to perform duties that humans are either unable or prefer not to complete. Through their creations, a robotics engineer helps to make jobs safer, easier, and more efficient, particularly in the manufacturing industry.

Today, our culture operations specialist holds a diverse set of responsibilities that revolves around understanding and enhancing the employee experience. In order to ensure a unified culture across all teams throughout the country, this person coordinates training sessions, manages cross-office employee communications, plans companywide events and oversees employee committees focused on extracurricular outings. But on a broader basis, this role acts as an advocate for our employee team, serving as their eyes and ears.

While creating a position dedicated to managing corporate culture might not be the right step for every company, investing in your own corporate culture can pay dividends. But first, you need to decide what the word “culture” really means.

Customer service-oriented workers help businesses by providing warm, genuine care for clients to resolve disputes, offer services, answer questions and ensure customer satisfaction. When interviewing candidates for customer service-related jobs, it helps to understand some of the personality characteristics of workers who excel in these positions. Asking worker candidates for examples of how they meet these desired characteristics can be an effective screening tool.

Some workers are motivated by the bottom line, and see interactions with customers as a distraction from achieving other goals, such as filing reports, unloading merchandise or rallying sales. Customer-service oriented workers share a common characteristic in that they’re naturally helpful people; they don’t mind taking time to assist another person, whether it’s a client, co-worker or complete stranger, in order to lighten their load. In interviews, ask candidates for examples of when they went out of their way to help someone.

The purpose of Service Development is to introduce new services and service development initiatives for the business. Service Development takes input from business projects, concept development, key users and service integration and carries out the development efforts either as projects, service releases or individual changes. It is essential both react to development needs coming from the business, and also continuously develop new digital business opportunities for the business. Service Owners and Service Managers have a crucial role in proactive development within services.

Traditional advertising is no longer as effective as it used to be. Companies must now provide meaningful content to consumers and allow themselves to be found quickly and easily online. A digital marketing specialist is someone who works alongside a company’s marketing team to identify a target market, create a brand image, and create and maintain a marketing campaign for the internet and for digital technologies.

Marketing specialists can choose to specialize in certain areas, such as search engine optimization (SEO), paid search (PPC), display media, social media and shopping feeds. Additionally, they can have a more general digital marketing expertise and can still be referred to as a digital marketing specialist.

We cannot possibly list all the new careers in the 4th indistrual revolution, but this is a long enough list to get you thinking… 

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